Joe Owens
Joe Owens is an author, broker, speaker and coach. He has written several books about real estate, provides broker and advisory services to agents and consumers, is a frequent speaker and educator, and offers performance coaching services to a select group of agents.
During his twelve years as an agent in North Carolina and California, he achieved sales of $50 million, winning several sales awards along the way. As a broker he was affiliated with Keller Williams Realty, eXp, and Fathom Realty as well as his own firm, Owens Serafino.
Joe works to connect clients with the right agent for their specific needs—professionals whose experience aligns with each buyer or seller’s goals.
His speaking engagements range from public events designed to demystify real estate for consumers, to focused seminars that equip agents with tools for success.
Joe has a talent for taking complex ideas and making them simple and relatable—whether helping clients understand the buying and selling process, or coaching agents on how to grow their business. His goal is to help others move forward with clarity and confidence.
His book Madhouse: Mind Over Market stresses the importance of good mental health for agent career success. The Rockstar Real Estate Agent, shares lessons from twenty years working with major artists like the Rolling Stones, Davie Bowie, Bruce Springsteen and others—and how those lessons apply to real estate.
Joe lives in Clearwater, Florida, devoting his time to writing, the beach, and charities that support the welfare of children and animals. He holds degrees in English Literature and Creative Writing from Temple University in Philadelphia, and York University in Toronto.
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BOOKS
MADHOUSE: MIND OVER MARKET
ROCKSTAR REAL ESTATE AGENT
ROCKSTAR REAL ESTATE AGENT
"Good mental health is a vital part of any real estate agent's toolkit. Without it, it's virtually impossible to handle the stress that comes with one of the most difficult jobs around. My book helps identify issues before they become problems and offers practical strategies to become the best version of yourself."
ROCKSTAR REAL ESTATE AGENT
ROCKSTAR REAL ESTATE AGENT
ROCKSTAR REAL ESTATE AGENT
"No one understands the importance of nurturing fan relationships better than Rock Stars. Turning those fifty people who first saw you in a local bar into millions around the world is the difference between a one hit wonder and a legend. In RSREA I share the secrets of success I learned over twenty years working with music's biggest stars."
REAL ESTATE ADVISORY & AGENT REFERRAL
THE RIGHT AGENT FOR THE JOB
Helping You Navigate Real Estate with Clarity and Confidence
The real estate industry can be overwhelming—packed with conflicting advice, vague promises, and one-size-fits-all service. My Real Estate Advisory and Referral service is designed to cut through the noise, demystify the process, and help you find the perfect agent for your unique needs—whether you're buying, selling, or investing—at no cost to you.
HOW IT WORKS: Four Simple Steps to a Successful Match
1. Advisory Meeting (No Pressure, No Contracts)
We begin with a no-obligation consultation. There is no contract to sign. Instead, I want to understand you—your goals, timeframe, budget, lifestyle, and the type of property you're dealing with. Whether you're buying or selling a luxury estate, waterfront home, farmland, condo, or investment property, each niche has its own rules and nuances. My goal is to gain clarity so I can recommend the best agent for your situation.
2. Agent Selection (Based on Expertise, Not Proximity)
I handpick up to three professionals who are best qualified to help you. These agents aren’t just local—they’re experts. Whether it’s knowing which high-end appliances luxury buyers expect, navigating 1031 exchanges and tax strategies for investment properties, or dealing with water rights and EPA regulations for waterfront homes, specialization matters. You’ll interview the agents and choose who fits best.
3. Agent Introduction and Strategy Session
I facilitate a smooth handoff and remain in the loop if needed. You’ll meet with your agent and set the course for action—whether listing your property or launching your search. I’m available for insight or guidance throughout.
4. Transaction and Closing
Your agent will guide the deal to the finish line. I’m compensated by the agent via a standard referral fee at closing—so there's no cost to you. Alternatively, if you prefer an independent consulting arrangement, I offer a flat-fee advisory model.
Whether you're relocating, investing, or looking for your dream home, my goal is simple: make sure you work with the right expert—because in real estate, who you work with makes all the difference.
EVENTS
CENTURY 21
THE LEGENDARY MIKE FERRY
KW EMPIRE ESTATES
Writer/Realtor Joe Owens visited Century 21 Synergia Real Estate to discuss his new book and the importance of good mental health to real estate professional as well as positive work life balance. Readers were able to download a free copy of the ebook version of MADHOUSE: Mind Over Market from May 6 to 11 from Amazon Books to celebrate Mental Health Awareness Month. "Good mental health is a necessity for both a professional and personal life and I hope my book can contribute to making everyone aware of the good work the mental health industry does every day."
KW EMPIRE ESTATES
THE LEGENDARY MIKE FERRY
KW EMPIRE ESTATES
Author Joe Owens visited Keller Williams Empire Estates as part of his MADHOUSE: Mind Over Market Book Tour. Joe toured Inland Empire real estate offices to celebrate the release of his book as well as the May is Mental Health Month campaign. Joe discussed how overcoming your Limiting Beliefs with Emotional Regulation and Emotional Intelligence can lead to more business and greater success. His presentation was followed by a Q&A period and book signing.
THE LEGENDARY MIKE FERRY
THE LEGENDARY MIKE FERRY
THE LEGENDARY MIKE FERRY
I had the great privilege of meeting real estate legend Mike Ferry and introducing him to MADHOUSE: Mind Over Market. Mike was in the area for a presentation at Keller Williams Empire Estates in Rancho Cucamonga. Mike combines old school tactics with modern tech methods to create "can't miss" strategies for agents. I've been a fan for a very long time and it was a true honor to spend some time together.
KW REDLANDS
CITRUS VALLEY ASSN OF REALTORS
THE LEGENDARY MIKE FERRY
Keller Williams Redlands welcomed Joe for another stop on the MADHOUSE Book Tour. He discussed the limiting beliefs real estate often have that can cost them sales, and strategies to overcome them.
Joe discussed how overcoming your Limiting Beliefs with Emotional Regulation and Emotional Intelligence can lead to more business and greater success. His presentation was followed by a Q&A period and book signing.
CITRUS VALLEY ASSN OF REALTORS
CITRUS VALLEY ASSN OF REALTORS
CITRUS VALLEY ASSN OF REALTORS
Joe appeared on Director of Education and Events Nancy Oakley podcast when he visited the Citrus Valley Association of Realtors. He had a chance to talk at length about his book MADHOUSE: Mind Over Market and the importance of good mental health to a successful real estate career.
NEST BROKERAGE
CITRUS VALLEY ASSN OF REALTORS
CITRUS VALLEY ASSN OF REALTORS
NEST Realty in Riverside CA hosted the MADHOUSE: Mind Over Market Book Tour event with writer/realtor Joe Owens. Joe discussed how following his book's strategies to manage emotional well being can result in increases of up to 40% in annual income. His presentation was followed by a Q&A period and book signing. The tour also visited Century 21 and Keller Williams locations throughout the Inland Empire.